Your partner of choice. You're in safe hands

We know how difficult it is in choosing a partner who is genuinely highly experienced, genuinely good at what they do and genuinely well connected.

Suffice to say, we tick every box.

WHAT YOU NEED…

A PR & marketing agency who know what they’re doing in this new and constantly  evolving sector.

An agency that leads with PR, because PR should sit at board level and be infiltrated  through every part of the business and its ICO/STO. Reputation matters. And an agency  that understands how to get organic press coverage in the top tier titles - without being  charged by the publication.

An agency that can manage and implement your entire marketing & PR programme,  delivering consistency, efficiency and cost savings.

An agency with international experience & reach.

An agency that won’t rip you off - and know how to plan a budget for an ICO /STO that  meets your objectives (e.g. Hitting the hardcap!).

An agency that is KPI-driven. Driving awareness isn’t enough!

An agency that truly knows the key influencers in this space.

An agency with an impeccable reputation, with a team who think strategically,  implement creatively & measure/evaluate intelligently.

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• OUR APPROACH •

 

Individually, each DISPRUPTIVE team member is experienced working in the world of PR and media influencing. Over the years, we’ve each built impeccable reputations, invaluable contacts and impressive CVs that showcase stunning PR campaigns. 

We have now brought together our eclectic experience and shared vision to create DISPRUPTIVE, a purpose-built PR agency deliberately designed for today’s communications environment.

We haven’t forgotten our roots. However, as has always been the case, PR (Public Relations) is about building a positive reputation for a brand among its key stakeholders to deliver desired outcomes. A brand’s key stakeholders will typically include clients/customers, potential clients/customers, investors/potential investors and employees/potential employees.

Building a positive reputation starts with pinpointing a brand’s key influencers - those voices that key stakeholders respect and listen to.

It is the role of a PR professional to use relevant and appealing ways to educate these influencers on the brand, its sense of purpose; its news; and its key messages in order to achieve positive endorsement and recommendation. 

This has always been the job of a talented PR professional - ‘influencing the influencers’ has been at our core for decades. 

Yet, with the unprecedented changes we have witnessed (and continue to witness) in the decentralisation of communication exchanges, and with new technologies, new media channels, new content formats and dramatic shifts in consumer buying behavior, there are fresh ways for PR professionals to convey their clients' goals and achieve holistic coverage. 

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WHAT DOES THIS MEAN IN PRACTICE? 


Today’s communication landscape demands a new approach to PR.
 That’s what DISPRUPTIVE will bring your brand - PR activity that embraces the following:

DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE OPTIMISATION 


PR and content marketing is more important than ever in helping brands to appear on page one of relevant search results. DISPRUPTIVE deliver content-led PR campaigns that deliver tangible results such as increasing search engine optimisation, improving site traffic and upping conversion rates.

CONNECTING INNOVATORS & GAME-CHANGERS WITH THEIR STAKEHOLDERS VIA THE INFLUENCERS THAT MATTER


We know that disruptive start-ups and young brands have a wide list of stakeholders to influence, from investors through to ‘users’. We will identify the influencers that matter, depending on your market sector, stakeholders, and business objectives. The chances are, we’ll know them already - but if we don’t, rest assured we’ll identify and introduce them to your brand.

INTEGRATED CAMPAIGNS, ACROSS ALL RELEVANT CHANNELS


Each marketing channel has the power to impact the performance of another. By employing an integrated rather than ‘silo-ed’ approach, DISPRUPTIVE ensures consistency of messaging across all relevant channels.

CONTENT-LED STORYTELLING, AT ITS BEST


PR professionals - and the PR profession - has always been the driving force behind telling a brand’s story. Nothing has changed.  What has changed is the spectrum of channels available where your story can be told. So too has the way stakeholders can engage with your brand. We understand this, and our detailed content planning process will underpin the amplifying of your brand’s story, across all the channels that are relevant.

BUSINESS ACUMEN - COMMERCIAL KPIs MATTER


We have all the right tracking processes in place to enable us to measure the effectiveness of our efforts. However, tracking the effectiveness of a campaign in ‘marketing speak’ doesn’t cut the mustard. We want to know your business objectives - the numbers that really matter. Whether it be increasing app downloads, attracting new users, increasing average client usage/spend, maximising the cost-per-acquisition, taking market share from a competitor - or attracting investment, we will want to know. We’ll set a stake in the ground before we start and will set objectives and measurement techniques to ensure our PR efforts will drive the KPIs that matter.

LIFECYCLE MARKETING


We understand the typical buying cycle today’s consumer takes when buying a product or service. From the ‘need identification’ stage, through to the decision-making stage and ending in the ‘post-evaluation’ stage, we align our PR efforts and content to appeal to consumers at each stage of the process and to drive them into action. For example, at the ‘post-evaluation’ stage - once a consumer has purchased your service or product - the content is pushed.

AN ALWAYS-ON SERVICE - WE DON’T HAVE A ‘9-5’ MIND-SET


Who isn’t on social media or their emails past 6pm or over the weekend? Not many! As a disruptive brand appealing to today’s ‘digitally connected’, your brand’s stakeholders will undoubtedly be ‘always-connected’. So, shouldn’t you be engaging with them at a time that’s best for them? That’s why we don’t switch off. We have orchestrated a working pattern among the team that means we’re always here - to react and respond to enquiries, no matter when.

MATH AND EMPATHY - DISPRUPTIVE'S BLUEPRINT FOR SUCCESS


The PR, Marketing & Investor Relations Agency that works to your business KPIs.

How? Our campaigns are an intelligent mix of:

  • Data and formulas, so we reach the right people, at the right time, in the right place
  • Clever messaging and calls to action, that are relevant and appealing

 

OUR APPROACH IS STRATEGIC, YET SIMPLE.

OUR APPROACH MAKES COMMON SENSE, AND HONES IN

ON A BRAND’S ‘SENSE OF PURPOSE’…

 

Ready to find out more?

If you are planning an ICO/STO and need an exceptional and intelligent communications strategy, then please contact us.

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