THE IMPORTANCE OF MANAGING YOUR REPUTATION
We understand the buying cycle that most consumers undertake when looking for a suitable consumer product or service.
When in the ‘research stage’, when consumers are looking into the options available to them, there are two key avenues which are most prevalently used by consumers:
29% will rely on ‘word of mouth’ recommendations from friends/family/colleague
21% will rely on searching the web;
Research undertaken by Inc. Magazine shows the impact of online reviews consumers use across all searches when looking for local business support:
37% of consumers use the internet to search for a local business at least once
85% of consumers say they read online customer reviews for local businesses;
71% of consumers say positive reviews increase their trust of a business;
79% of consumers trust online customer reviews as much as personal recommendations
POWERFUL STUFF. THE QUESTIONS ARE :
- What are people saying about your company and do they reflect your efforts favourably?
- Are your messages being communicated correctly?
- Is there more to your business and how it works than people know?
- Are you getting the online reviews you deserve, and if not, why not? Are you actively encouraging your advocates – such as your happy clients – to recommend you to others?
We will develop and implement a reputation management strategy – to claim your slice of the pie you need not only to have a recognised brand plus market share, you need to effectively shape the way clients perceive your practice. Your online reputation is just as important as your search engine ranking. Ensuring you are being viewed in the best light possible, that takes research, analysis, knowledge and a clear mindset.A great reputation is something no money in the world can buy. Your online presence needs to be nurtured, fed and watered. Untendered and uncared for, it could be your downfall. The online community is never more than one click away from a review site, message board, blog or tweet from discovering what the big wide world really think of you – and it had better be good!
To begin with, we will closely examine your core values and discover what it is you really want to be known for.Once this has been established, we will then identify the stakeholders for whom your reputation matters – that is everyone from your employees, potential employees, clients, potential clients, investors, potential investors, the press and the industry as a whole.From each of the above, we will identify the key influencers and approach them through professional research and surveys to discover what your current reputation actually is. Not the reputation you believe or want to be true – but its true reputation.
This will identify the gaps between genuine reputation versus desired reputation.We will take control and cleverly combine some – or all – of your efforts in the areas of ‘Earned’, ‘Owned’ and ‘Bought’ media.There’s more to follow on ‘Earned’, ‘Owned’ and ‘Bought’ media – but rest assured that whether you’re a start-up or an established brand, getting the ‘trio’ of media types right will deliver a consistent and powerful PR & marketing programme.
Fragmented, 'Earned', 'Owned' and 'Bought' media are weak and of limited use, but together they are a powerful force that can drive content and key messaging via numerous platforms to help you attract, nurture and close leads and together with a comprehensive marketing strategy - the sky is the limit.