WHO DO WE WORK WITH?
We are experts in bringing disruptive brands into the spotlight and letting them shine. We also specialise in promoting ICOs - from the strategy and planning stage, through the warm-up to pre-sale, the pre-sale, the main ICO and the post-ICO phase.
If you have the talent, we have the stage and we can take over as much or as little of your PR as you want, shape your social media and create content that matches the energy and innovation you are bringing to the market.
Our clients include some of the nation’s most disruptive brands of the past 12 months.
Hunter Corp Records. With the recent changes within the respective worlds of music, technology and business, opportunities have presented themselves which allow for a significantly better deal for artists and fans ('Fanvestors').
These phenomenal changes, such as the digitisation of music, Blockchain technology, social networking and financing by way of coin selling are what HCR have brought together to create a better ecosystem for artists and Fanvestors alike, and to eradicate the current dissonance.
HCR has built its own Blockchain based technology platform and ecosystem that allows music artists access to benefits traditionally only available by signing with a ‘big record company’ BUT without the negatives often associated with these types of ‘big label’ record deals. It provides a fairer deal for artists whilst creating an environment for innovative fan engagement.
Fintech giants Smartr365 are changing the way financial advisers work, bringing them into the world of technology and making mortgage applications possible with the tap of a keyboard.
Userfarm, a crowdsourcing video platform, are bringing fresh innovation to major brands wanting to connect with their consumer base via short films produced by amateur filmmakers.
Free the Fresher are making the lives of students easier with their care packages, vouchers and tips on making limited budgets stretch beyond their means.
HeyGreenGO are helping people find like-minded souls via their app to share experiences and hobbies, while recruitment disruptors Peek have launched in order to change the way UK recruitment works via their culture and value matching processes.
Crowd for Angels are helping investors find new ways of helping start-ups via crowdfunding and Sophus3 produce digital marketing analysis that is used by almost every major car brand in the world, while Yescapa are making motorhome holidays accessible to all via their unique sharing scheme.
The list goes on.
WHAT IS A DISPRUPTIVE BRAND?
A disruptive brand is not exactly les enfants terrible of the marketing world, but there are similarities.
A naughty child will do things they are not supposed to, make too much noise and generally be a nuisance who wants to be the centre of attention by getting others to do things their way.
Disruptive brands also want to make some noise and shake the status quo.
The literal definition of disruption means a “disturbance or problems which interrupt an event, activity or process”.
Brands who want to change the way people think, operate or gain knowledge are innovators, pathfinders and game-changers.
Their existence is disruptive to the established brands who have maybe stood still for too long, entrenched in accepted way of thinking and have become stale.
People enjoy change.
Change is good and if a disruptive brand rattles a few cages, arrives with fresh new angles, thinking and innovative new ideas, they can literally shake an industry to its foundations.
As our name suggest, at Dispruptive PR, we only deal with disruptive brands.
Brands that excite, don’t accept mediocrity and want to make plenty of noise. Brands that want to give their target customer base something different either through technology, outside the box thinking or just the way people access knowledge.