Improving Your Brand Visibility
Ever wondered why Forbes or Wikipedia consistently rank in top-5 search results for search queries?
The reason is that Google loves brands.
The search engine always gives preference to websites they consider as 'household' names.
To determine this, Google analyses the frequency and quantity of your brand name searches and mentions online. Google tries to understand how popular your company is and how often people look up your business name from different locations to establish your authority.
Your PR team should work on leveraging both offline and online channels to increase your brand name recognition and citations, which will result in better search rankings.
Amplifying Your Content
When a certain page generates a lot of social shares, Google considers it to be more valuable to the searcher and starts ranking it higher for relevant terms.
After all, if some group of users thinks it’s great, then their peers are likely to engage with it, too.
Amplifying your content reach and creating viral stories is part of the PR team’s job. First, there’s good old newsjacking to push your brand forward. Next, there’s targeted media and influencer outreach, which should result in your content being shared and endorsed by key industry players.
These are just the three ways PR can help you improve your SEO activity. You can learn more about DISPRUPTIVE approach to marketing for start-ups here