Your partner of choice. You're in safe hands
We know how difficult it is in choosing a partner who is genuinely highly experienced, genuinely good at what they do and genuinely well connected.
Suffice to say, we tick every box.
WHAT YOU NEED…
|A PR & marketing agency who know what they’re doing in this new and constantly evolving sector.|
|An agency that leads with PR, because PR should sit at board level and be infiltrated through every part of the business and its ICO/STO. Reputation matters. And an agency that understands how to get organic press coverage in the top tier titles - without being charged by the publication.|
|An agency that can manage and implement your entire marketing & PR programme, delivering consistency, efficiency and cost savings.|
|An agency with international experience & reach.|
|An agency that won’t rip you off - and know how to plan a budget for an ICO /STO that meets your objectives (e.g. Hitting the hardcap!).|
|An agency that is KPI-driven. Driving awareness isn’t enough!|
|An agency that truly knows the key influencers in this space.|
|An agency with an impeccable reputation, with a team who think strategically, implement creatively & measure/evaluate intelligently.|
• OUR APPROACH •
Individually, each DISPRUPTIVE team member is experienced working in the world of PR and media influencing. Over the years, we’ve each built impeccable reputations, invaluable contacts and impressive CVs that showcase stunning PR campaigns.
We have now brought together our eclectic experience and shared vision to create DISPRUPTIVE, a purpose-built PR agency deliberately designed for today’s communications environment.
We haven’t forgotten our roots. However, as has always been the case, PR (Public Relations) is about building a positive reputation for a brand among its key stakeholders to deliver desired outcomes. A brand’s key stakeholders will typically include clients/customers, potential clients/customers, investors/potential investors and employees/potential employees.
Building a positive reputation starts with pinpointing a brand’s key influencers - those voices that key stakeholders respect and listen to.
It is the role of a PR professional to use relevant and appealing ways to educate these influencers on the brand, its sense of purpose; its news; and its key messages in order to achieve positive endorsement and recommendation.
This has always been the job of a talented PR professional - ‘influencing the influencers’ has been at our core for decades.
Yet, with the unprecedented changes we have witnessed (and continue to witness) in the decentralisation of communication exchanges, and with new technologies, new media channels, new content formats and dramatic shifts in consumer buying behavior, there are fresh ways for PR professionals to convey their clients' goals and achieve holistic coverage.
WHAT DOES THIS MEAN IN PRACTICE?
Today’s communication landscape demands a new approach to PR.
That’s what DISPRUPTIVE will bring your brand - PR activity that embraces the following:
DIGITALLY-INTEGRATED PR - FOR SEARCH ENGINE OPTIMISATION
CONNECTING INNOVATORS & GAME-CHANGERS WITH THEIR STAKEHOLDERS VIA THE INFLUENCERS THAT MATTER
We know that disruptive start-ups and young brands have a wide list of stakeholders to influence, from investors through to ‘users’. We will identify the influencers that matter, depending on your market sector, stakeholders, and business objectives. The chances are, we’ll know them already - but if we don’t, rest assured we’ll identify and introduce them to your brand.
INTEGRATED CAMPAIGNS, ACROSS ALL RELEVANT CHANNELS
CONTENT-LED STORYTELLING, AT ITS BEST
PR professionals - and the PR profession - has always been the driving force behind telling a brand’s story. Nothing has changed. What has changed is the spectrum of channels available where your story can be told. So too has the way stakeholders can engage with your brand. We understand this, and our detailed content planning process will underpin the amplifying of your brand’s story, across all the channels that are relevant.
BUSINESS ACUMEN - COMMERCIAL KPIs MATTER
AN ALWAYS-ON SERVICE - WE DON’T HAVE A ‘9-5’ MIND-SET
MATH AND EMPATHY - DISPRUPTIVE'S BLUEPRINT FOR SUCCESS
The PR, Marketing & Investor Relations Agency that works to your business KPIs.
How? Our campaigns are an intelligent mix of:
- Data and formulas, so we reach the right people, at the right time, in the right place
- Clever messaging and calls to action, that are relevant and appealing
OUR APPROACH IS STRATEGIC, YET SIMPLE.
OUR APPROACH MAKES COMMON SENSE, AND HONES IN
ON A BRAND’S ‘SENSE OF PURPOSE’…