The DisIRuptive Investor Relations Blueprint for Token Sales
During the fundraising campaign period, DisIRuptive will set in motion its proprietary investor engagement methodology, centred around mining investor attention in the information economy.
We refer to this as ‘attention economics’. The three-pronged process involves specific and bespoke activities that flow through:
1. Attention acquisition 2. Attention growth
3. Attention spending
Alongside this attention mining process, we utilise our ‘banked attention’, which incorporates strategic distribution partners and close-to- home investors.
Earned, bought and owned media will be tailored to support the investor relations programme, and within the geographies of focus.
The diagram below illustrates our process:
PERFECT & SEAMLESS ACTIVITY
…at every stage of your user’s journey
If you are planning an ICO/STO/IEO and need an exceptional and intelligent communications strategy, then please contact us.